Hitotsubashi journal of commerce and management 50(1) 47-60 2016年10月
The theory of reasoned action (Ajzen and Fishbein (1977)) is one of the most well known concepts used in quantitative analysis in marketing research. In addition to its simple structure, predictive power, and diagnostic information associated with...
Zhuomin Shi   Furukawa Ichiro   Chunji Jin   
Frontiers of Law in China 6(2) 163-178 2011年6月 [査読有り]
Chinese "face," as a complex social and psychological phenomenon, has attracted much attention from the fields of sociology and psychology. However, in the field of consumer behavior, research about how mianzi (face) affects consumer behavior is l...