The Third Asian Business and Management Conference 2012 2012年11月18日 IAFOR
This paper attempts to investigate the difference in attitudes between the first and second generations of Chinese immigrants in North America towards the purchase of a product manufactured in their native country (i.e. China). There is very littl...
Prof. Sally Dibb   Open University   United Kingdo   
American Marketing Science Annual Conference 2011 2010年5月27日 American Marketing Science
This study explores and tests a holistic model of customer-perceived value in a B2C e-commerce setting. The developed model extends the value literature by integrating a range of key variables into a single theoretical framework. The findings sugg...
Professor Sally Dibb   Open University   United Kingdom   
Academy of Marketing Conference 2009 2009年7月13日 Leeds Metropolitan University
This paper tests a model of customer-perceived value using data from the market for online tourism products in Taiwan. The study takes a holistic view of customer-perceived value, synthesising research from the disciplines of axiology, economics, ...