This research aims to understand how price influences online consumer decision-making when purchasing tourism products through websites in Taiwan. In-depth company and consumer interviews were carried out to gain insights into customer perceptions...
Japanese Journal of Administrative Science 22(2) 245-254 2009年 [査読有り]
This research aims to understand how price influences online consumer decision-making and how the Internet influences price when purchasing tourism products through websites in Taiwan. In-depth company and consumer interviews were carried out to g...
The purpose of this study is to investigate online customer-perceived value in relation to the online purchase of tourism products in Taiwan. The concept of value has been discussed in different fields for a long time. This study synthesises findi...