Taisuke KAWAMATA, Yuusei OOTSUKA, Kenta MEOTOSUGI, Yoshitatsu MATSUDA
62 1-9, Dec 1, 2025
The widespread use of SNS enables people of different ages to express their opinions on daily events. It creates an opportunity to analyze public opinion and emotional trends, which can inform marketing strategies and public policies. In this study, we analyzed whether there are differences in the internal states of SNS users based on their attributes. First, we collected replies to the Livedoor News account on X (formerly Twitter). We then used the COTOHA API to estimate users' ages based on their replies and account profiles. We applied the emotion estimation method ML-Ask to the replies. Finally, we aggregated the frequency of emotional words by user age group daily and applied hierarchical clustering to visualize differences in emotional changes across user age groups. Besides, we used logistic regression to identify news topics characterizing each cluster by examining the regression coefficients. The results showed that younger users frequently responded to familiar topics such as entertainment. In comparison, middle-aged and older users tended to respond to more complex topics such as politics and economics.