Bình Nghiêm-Phú   Kazutaka Komiya   
International Journal of Business and Society 24(1) 254-271 2023年4月 [査読有り]
Much research has been done on cause-related marketing activities implemented by for-profit businesses. However, researchers seem to neglect that the beneficiaries make specific products used in cause-related campaigns, and for-beneficiaries organ...