Bình Nghiêm-Phú   Thu Hương Kiều   Thị Thu-Trang Hoàng   
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN 270-288 2020年8月 [査読有り]
This study examines Vietnamese customers' feelings and thoughts about the online food order service recently developed in the country. Through interviews of 21 female customers in the capital city of Hanoi, two categories of customer feelings were...